ETHAN·ONEY
Fashion + Sport · Reno, NV

Campus
to Summit

Clean pieces and real snow gear for the in-between life — the 9am lecture and the night run, the quad and the lift line. Built to move between both, priced like you're still in school.

Hero photo — campus-to-mountain
The In-Between

One closet,
two lives

Ethan Oney started in Reno, an hour from Tahoe, where the dress code changes three times a day. So we make the in-between stuff: outerwear that survives a storm and still looks right at a coffee shop, knits you'll actually keep, basics that don't quit.

Cut clean and easy — true to size, made to look good on whoever's wearing it. Order your usual and go.

Editorial — everyday fit
Three Edits

Pick your day

Campus

Campus

Layers for class, the library, and whatever the night turns into.

Mountain

Mountain

Tahoe-ready shells, boards, and base layers that earn their keep.

Everyday

Everyday

The tees, denim, and knits you reach for without thinking.

New In

Just dropped

Outerwear

The Quad Shell

$128
Packable wind shell
Fleece

Lift Line Hoodie

$92
Heavyweight loopback
Tee

Base Camp Tee

$38
Boxy heavy cotton
Beanie

Summit Beanie

$32
Merino rib knit
The List

10% off your first order

Drops, fit guides, and student-only deals. No spam, ever.

The Wardrobe

Everyday
Essentials

Menswear that stopped caring about the rules. Clean silhouettes, honest fabric, nothing precious. Fits run relaxed and true — made to work across different bodies, so order your usual size.

AllOuterwearKnitwearTees & TopsPants & DenimAccessories
Outerwear

The Quad Shell

$128
Packable 2-layer wind shell
Knitwear

Ridge Crew

$110
Lambswool, boxy fit
Tees

Base Camp Tee

$38
Boxy 240gsm cotton
Denim

Tahoe Denim

$96
Relaxed straight, rigid
Fleece

Lift Line Hoodie

$92
Heavyweight loopback
Overshirt

Off-Piste Flannel

$86
Brushed cotton overshirt
Pants

Everyday Cargo

$98
Relaxed ripstop nylon
Accessories

Summit Beanie

$32
Merino rib knit
Snow & Sport

An hour
from Tahoe

Reno to the lifts is a one-hour drive — so we kit you for it. Boards, layers, and outerwear chosen to actually hold up on the mountain and still ride home in your everyday rotation.

Board

Eastside All-Mountain

$329
Twin-ish, forgiving flex
Outerwear

Storm Shell 15K

$189
15K waterproof, taped
Pants

Cornice Snow Pant

$149
Bibless, vented
Base Layer

Thermal Base Set

$78
Merino blend, top + bottom
Goggles

Whiteout Goggles

$72
Cylindrical, low-light lens
Gloves

Lift Mitts

$54
Insulated, leather palm
Socks

Ride Socks (2pk)

$28
Cushioned merino
Mid Layer

Grid Fleece

$84
Breathable, packs small
Field Guide

Mountain-ready in 5 layers

01

Base

Merino base set wicks sweat so you stay warm on the lift.

02

Mid

Grid fleece traps heat without the bulk.

03

Shell

15K waterproof shell blocks wind and snow.

04

Extremities

Goggles, mitts, merino socks — where you lose heat first.

05

Pack

Stash a spare layer; Tahoe weather turns fast.

The Journal

Field Notes

Fit guides, gear talk, and how to dress for two lives at once — written for guys figuring it out on a student budget.

Style

5 layers from the lecture hall to the lift

The capsule that gets you through a full day in Reno — class, food, and a sunset session — without a costume change. Start with three honest basics and build out.

Read →
Travel

Reno to Tahoe: a 24-hour fit guide

One hour to the mountain and back. Here's exactly what to pack so you ride hard, look good at dinner, and don't haul a duffel you don't need.

Read →
Gear

One jacket, both lives

How to buy outerwear in college: the single shell that handles a storm on the hill and still reads clean on campus. What to look for, what to skip.

Read →
Gear 101

Snowboard setup for broke college riders

Flex, length, and bindings explained without the shop-bro lecture — so your first board actually fits you and your budget.

Read →
About

Ethan Oney

Ethan Oney is a fashion-and-sport label out of Reno, Nevada — built for the in-between life where campus and the mountain are an hour apart. We design clean, durable pieces and real snow gear, then price them for people who are still in school.

The idea is simple: stop making people choose between looking good and being ready. One closet, two lives. Made well, made to last, made to look right on whoever puts it on.

Brand portrait
FAQ

Good questions

We build around how college guys actually live — campus, everyday, and the mountain. The fits run clean and easy, so honestly they look good on just about anyone who likes the style. Wear what works.
Order your usual size — our pieces are cut relaxed and true to size. Each product page lists measurements; when you're between sizes and want it roomier, size up.
Yes — dorms, apartments, and campus mailrooms all work. Free shipping over $75, and a student rate at checkout with a valid .edu email.
The Storm Shell and Cornice pant are 15K waterproof / taped seams — real Tahoe-day protection, not a fashion shell. Specs are listed on every snow product.
30 days, unworn with tags, for a refund or exchange. Snow gear can be tried on indoors — just keep tags on until you're sure.
Cold wash, hang dry the knits, and re-proof waterproof shells once a season with a wash-in DWR. Care details ship on the tag.
Reno, Nevada — an hour from Lake Tahoe, which is pretty much the whole brand in one sentence.
The List

Get the drops first

New releases, fit guides, student deals.